Vivo smartphone has inked a deal to become the official smartphone for the upcoming UEFA EURO 2020 tournament in a bid aimed at strengthening its global position in the smartphone market. The company intents to popularize its brand through the upcoming sporting event which has fans across the globe.
According to the company, football watchers across the world will be presented with incredible experience on its smartphones so they enjoy every bit of the tournament. The sponsorship deal is aimed at bringing incredible viewing experience to fans across the world. The company has been gaining a foothold in the competitive smartphone market with a combination of both attractive price tags and prices as well.
The phone company’s ambition intents to enrich the experience of every football fan all over the world. Vivo is urging fans to be in the moment through “To Beautiful Moments campaign”. According to the company, fans connecting with family and friends virtually or just want to have un-waivered attention to the biggest sport in the world will have to put their phones down.
Speaking on the partnership, Vivo’s senior Vice president Spark Ni acknowledged that people across the world were eagerly waiting for the tournament which has earlier on faced challenges because of the current pandemic. Spark said the company wanted fans to celebrate sportsmanship of the game by helping people culture while sharing life’s magical moments.
The campaign will be live globally showing fans enjoying taking and sharing beautiful moments before, after and in-between matches. At the same time they’ll be sending a message “give your phone a break, and be there for life’s beautiful moments.”