Old Mutual has launched Anchor 360, a new platform to transform insurance distribution across East Africa. The platform’s main objective is to empower insurance advisors by using technology to simplify administrative tasks so advisors can be more productive and have better client interaction.
Shifting the Advisor’s Role: Tech as a Complement
Anchor 360 is a departure from the traditional model, where technology is not a replacement for human advisors but a tool to multiply their value. Advisors have spent a lot of time on administrative work, this platform will refocus their efforts on client relationships and personalized financial advice.
Old Mutual reps say the platform allows advisors to “thrive in a competitive market” and focus on the “human side of their role.” After a 3 month pilot, the company is confident that by reducing administrative load and increasing transparency, Anchor 360 will give a more personalized and efficient experience to clients.
Key Features to Drive Efficiency and Personalization
Anchor 360 brings together several powerful tools in one secure intermediary portal:
| Feature | Function/Benefit | Impact |
| Advisor Portal | Secure log-in, profile management, automated verification (e.g., OTP), and live assistance. | Streamlines operations and provides immediate support for advisors. |
| Recommendation Engine | Analyzes customer data to provide personalized, tailored financial solution matches. | Enhances personalization and sales effectiveness by matching solutions to needs. |
| Commissions Management | Full visibility into payments made and payable across various currencies. | Increases financial transparency and gives advisors better control over their business. |
| Streamlined Onboarding | Simplifies administrative processes for new and existing intermediaries. | Reduces paperwork and accelerates client acquisition and engagement speed. |
| Integrated Management | Consolidates client information and portfolio management into one portal. | Reduces duplication and enables a more holistic view of the client’s financial journey. |
The Bigger Picture: Digitizing Financial Inclusion
The launch of Anchor 360 is part of Old Mutual’s broader strategy to digitize financial services and expand access to diversified financial solutions across East Africa. By making key resources available and usable for advisors, Old Mutual aims to:
- Empower financial intermediaries to reach more customers.
- Remove barriers that prevent many people from getting professional financial advice and protection.3. Enable financial inclusion by using a mobile-first approach.
In the end Old Mutual thinks with tools like Anchor 360 the future of financial advice will be “more human, not less” and advisors can focus on what they do best: build trust and help clients secure their financial lives.