LG has officially moved a step forward seeking to establish a reasonable ground in Kenya’s smart phone market segment, targeting the fast growing middleclass, especially before iPhone 4S enters the region. The introduction of LG Optimus 3D P920 in Kenya comes a midst an impressive growth in the use of smart phones in the country, Apple’s products such as iPhones and Blackberry devices from Research In Motion have dominated Kenya’s high-end smart phone genre which has experienced a tremendous growth for the past few years. Apparently, LG Optimus 3D P920 is the first high-end device of its kind (capable of capturing and viewing 3D images) to be introduced in Kenya and the entire East African region. LG’s bold move has also been linked to an overwhelming growth in mobile data consumption in Kenya, which has witnessed various service providers struck deals with phone makers.
Traditionally, LG has been associated with production of home appliances and electronics such as
fridges, TV’s and washing machines. LG Optimus 3D P920’s introduction in Kenya is aimed at not only diversifying the electronics giant’s products in the region, but also updating the Kenyan high-end smart phone market segment, inline with its global release of better devices. Although the firm had initially settled on unveiling cheaper phones in Kenya ranging between Kshs.20000 and 40,000, Mr. Kamau Ngure, LG’s section sales manager indicated, they are targeting users looking for functionality as opposed to affordability. As of now, high-end smart phone oriented users in Kenya are currently served by the likes of SamsungGalaxy S2,
iPad 2, Sony Ericsson Xperia and Blackberry Storm 2 costing Kshs.61000, Kshs.75000, Kshs.56000 and Kshs.57000 respectively and now LG Optimus 3D P920 at Ksh.65000. Various mobile service providers in Kenya such as Bharti Airtel Kenya and Orange Telkom have struck a deal with Samsung and Apple respectively giving them exclusive rights to distribute their smart phones in the region.
LG Optimus 3D P920 houses a 4.3inch WVGA display panel capable of 2D (up to 1080p) and 3D (up to 720p) multimedia viewing. The display screen is protected by a tough scratch resistant Corning Gorilla Glass. It has dual 5.0MP digital cameras and runs on Android v2.2 froyo operating system (upgradeable to v2.3). Topping up LG Optimus 3D P920’s serious specs, is a 1.0GHz dual core processor coupled by 512MB RAM and 8GB internal storage capacity. The phone supports 3G networks at 14.4Mbps HSDPA (21Mbps with update) and 5.76Mbps HSUPA. It can handle up to 32GB MicroSD card.
LG Optimus 3D P920 Features/Specifications;
- Android v2.2 froyo operating system (upgradeable to v2.3)
- 1GHz Cortex-A9 Dual core processor
- 4.3inch (480×800 pixels) WVGA Screen, Corning Gorilla Glass
- 5.0MP dual digital cameras (2592×1944 pixels)
- Supports up to 32GB MicroSD card, 512MB RAM, 8GB internal storage
- Supports 2D (up to 1080p) and 3D (up to 720p Multimedia viewing
- 3G, 14.4Mbps HSDPA (21Mbps with update) and 5.76Mbps HSUPA
- WiFi 802.11b/g/n, DLNA, Wi-Fi hotspot
