The History of Bet365: From Local Betting Shop to International Sportsbook

Nigeria allows its citizens to participate in online betting. Many world-trending bookmakers with excellent reputations are today open for Nigerian punters. And Bet365 is one of them. It is a reliable platform with tons of games, numerous sporting events, secure payment methods, and licenses from distinguished regulators.

Many punters strive to find a really convenient and safe online resource to place stakes on their most-liked events. Bet365 is one of the biggest bookmakers on the global level, and that is the main reason why we decided to explore its services. Let’s learn more about the platform’s history, how you can bet on it, and how to use the Bet365 Nigeria app if you are from Nigeria.

Brief of History of the Company

The company was founded in 2000 in the UK by Denise Coats. This business lady purchased the domain name Bet365 and launched the betting platform in 2001. Today it is one of the world’s most profitable companies for online wagering. Its daily revenue is 2 billion US dollars.

The company was expanding fast and reached the African continent soon. For Instance, players in Nigeria can legally register and receive access to betting on multiple sporting events, obtain their payouts, credit their accounts, and use other services and entertainment. 

How to Bet on Bet365

Each of the punters who wish to wager and gamble on the Bet365 platform should register. It is a process that allows the website administration to control your money movements and prevent any kind of fraud and money laundering.

To create an account, you need to visit the official bookie’s website and take the following actions:

  1. Click on the “Join” button and fulfill the necessary information about yourself.
  2. Select Nigeria as your country and indicate your contact information.
  3. Create a password and confirm.

Register and play from your smartphone or stick to the classic PC. Now you can confirm your phone and email and enter your login and password to sign into the account.

However, since the platform did not present in Nigeria physically and was not licensed by the local regulator, it has some specialties. Nigerian punters need to know them before they start playing. 


The Gibraltar Gambling Commissioner regulates the Bet365 platform. Therefore, it is safe and secure for punters from Nigeria. The SSL encryption protects players’ personal and payment data. Stop worrying that your data can be stolen or accidentally passed to third-party users. 

Currency and Financial Operations

Nigerians cannot use Naira for any financial transactions. Since the local Nigerian regulating organization does not license Bet365, players cannot select their currency. All transfers can be made only in US dollars. 

It is inconvenient because of the fluctuating currency exchange rate, and punters would need to have more considerable sums to start betting here. It is not prohibited by the law to gamble with dollars, but it is a significant issue for players who do not get used to betting with more valuable currency.

Markets and Bets

If you decide to register on Bet365 and accept the requirements of the bookie, then you will be delighted with the opportunities the bookie offers. Punters can place stakes on top-wanted matches and games in Africa, choosing among many sports, such as

  • American Football
  • Baseball
  • Soccer
  • Boxing
  • Cricket
  • Cycling
  • Tennis
  • Political events and others.

Besides, players can make complex bets, accumulators, and combined stakes. The variety of markets will allow you to make better predictions and diversify your wagering. The odds are promising, and the opportunity to compose complicated bets makes the whole process easy and joyful.

How to Place a Stake

Punters can place their bets after they enter their accounts. To do that, selecting the type of sport and the match, tournament, or competition is necessary. Check all the options the bookmaker has and choose what you prefer. 

In the middle of your screen, you will see all the possible events you can bet on and the odds. Pick what you like by clicking on the options, and your selection will appear on the bet slip. Confirm your choice and wait for the outcome.


The support works 24/7 and can be connected via live chat, email, and even phone. Here are the contact data:

Communication details

Live chat
+234 146 154 0920
[email protected] 

The Reasons to Bet on Bet365: Perks and Disappointments

Many players have already left much feedback about the Bet365 betting platform. It is mostly positive. Players note such beneficial features of the bookie as:

  • Fast sign up
  • Generous welcome deal
  • Bet Builder
  • A massive set of sports
  • Comfortable platform
  • Great app
  • Reliable payment options.

However, there can be no ideal place. Each company strives to provide the best service but lacks some other options. In the case of Bet365, it does not allow Nigerian punters to bet with their currency – Naira. It limits their funding and withdrawal options and provides additional difficulties with the exchange rate. 

Besides, it does not have a license from the Nigerian regulator, which can cause other problems. For instance, if punters face difficulties that cannot be resolved in the nearest time, the Nigerian government cannot help them. The only way to get what you want is to apply to the regulator which issued the license.

Final Accent

The history and flawless reputation of the Bet365 platform ensure pleasant and fair betting on its platform for all registered users. Its huge number of sports, markets, casino games, and other entertainment will provide you with the best gaming experience. However, you would need to wager in dollars, which is not cheap.


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