Video is the future of business. A staggering 65% of marketers identified video as one of their top-three marketing priorities for 2017, and that number was up from 50% in 2016. With new opportunities and challenges at every turn, more businesses are looking to video as a way to overcome hurdles.
After all, it’s not just another medium; it’s real life. Videos make people feel like they know you better than any other type of content could ever do. There are many ways to make money in the startup world. There are many ways to find customers, but it’s hard to find one that can be as lucrative as a video marketing campaign. Video’s combination of an aggressive focus on your market and reaching the right audience is the best way to reach people in a new way while building momentum for your brand before your product exists.
Video is huge in today’s market when it comes to social media content and viral hits. Therefore, you must ensure you leverage this advantage wherever possible. Video marketing is big today, which means it is definitely a strategy your business should be using. Now that you’re preparing to jump into video marketing, here are five tactics you should follow to make sure you get the most out of your video content.
- Start with showing your company values
Your values will frame everything that follows in the rest of your marketing campaign, so this is where you must look forward to starting. Make a video introducing your company, but keep it simple and to the point.
Show your values by talking directly to the camera about what makes your company tick. This might be a personal message from the founder or the CEO. Show some of your office cultures. Explain why you believe in what you do and what it looks like when you put those core values into practice. Make this video short and sweet, less than two minutes long, and make it personal.
- Show your company off
This is where you’ll want to start if you’re just ramping up and haven’t got a lot of traction yet. You have a great idea, but no one knows about your company yet. You’ll need to start with social media to appear in public. Create a video pared down to show your company’s logo and the simple phrase that lets people know what you do. You can also showcase some products or any other form of collateral to help people understand what you do and why they should pay attention to you. It’s ideal to include links to your website and social media profiles in the video so that it’s easy for visitors to stay updated.
- Showcase your product offering
If you have a product or set of products ready to promote, create a product video that showcases the benefits of that product. The goal is to show your customers why they should buy your particular product over the hundreds or thousands available in the market.
Again, focus on what makes you different and better than everyone else. Talk directly to your customers in this video and try to tell a story that relates to them. Tie the products into your company values and showcase the people using the products. You can use this video as a lead generation tool to give people an incentive to go to your website or sign up for your email list.
- Showcase your USP
If you have a unique selling proposition (USP) that sets you apart from your competitors, make a video to demonstrate it. Remember, videos are more engaging than text-based pitches, and they’re much easier to share on social media.
We suggest making this video short, no longer than ten minutes long. Try targeting your focus market and explaining how your product or service will benefit them. Be sure to focus on how your targets see the value in what you offer and why they should buy from you over the competition. It doesn’t have to be a directly competing product. In fact, it might be better to demonstrate how your product or service benefits people outside the market as well.
- Get your community on board
Demonstrate the power of your community’s involvement in marketing. You can do this in various ways, many of which are outlined in this article. You simply need to get your community to help promote your video on social media. That part is pretty easy to do with a video.
It’s all about showing the value of what you have been doing and why you think that value will sell your product or service to others. The more people who see and share your video, the higher the likelihood that they’ll want to buy from you over your competitors. It’s the best way to show that you’re not just a one-hit-wonder and that more people will want to buy products from you in the future.
Getting your company’s name out there is one of the most important things you can do to make sure that you are getting the word out about your brand in a way that will be heard. Video marketing is one of the best ways to do this because you can use it to introduce each element of what your business does and as a way to show off your products.
All business owners should consider video marketing for their businesses and make sure they are using it for every element of their company. If you are just starting with video marketing, these five tactics will help get you started in a positive direction toward reaching new customers and growing your business.