LG Electronics has opened its second e-Showroom in Kenya targeting customers within the mt. Kenya region. The new showroom is located in Nanyuki town, and comes just weeks after the tech giant opened a similar showroom in Kisumu. E-Showrooms came about after the current corona pandemic limited movement amongst consumers who are now practicing social distancing to avoid contracting and spreading the virus. It was a way of LG bringing a range of its products to consumers without necessarily having them to physically avail to their shops.
In attendance was the Laikipia county governor Ndiritu Muriithi as well as the county executive for trade, tourism and cooperation Biwott Tirop who ushered in the new shop located at the Cedar Mall. The e-Showroom is expected to showcase various products from the manufacturer to customers before they actually buy them.
Speaking on the launch, LG Electronics East Africa Managing Director Mr. Sa Nyoung Kim said the virtual showroom will allow customers to browse through a range of new products the company has to offer thereby giving them a quick access. He further added, the virtual showroom demonstrated the company’s model of future brand shops in limited spaces.
Mr. Kim also acknowledged the new brand shop model would provide the ultimate experience to the company’s customers and further boost its commitment to ensure customers getting nothing but the best shopping experience at the shops.
What a virtual showroom offers;
The company’s e-showrooms takes customers through a virtual tour on its range of products, explanations of the technologies, and user-centric product features. It’s designed to meet customer needs by presenting products as well as technology walkthroughs and sales consultations. Showroom can be accessed via: www.lg.brandshop.co.ke
Kim pointed out the virtual showrooms will enable the company to communicate its interests on offer without necessarily requiring customers to physically visit, which was an essential tool in assisting customers make informed decisions. He further noted the e-Showroom will avail an engaging platform to customers by providing easy-to-navigate tours that take the consumers through LG’s diverse range of solutions with a clear explanation of the products.
The platform will provide customers an opportunity to view how LG electronics is promoting artificial intelligence. Products on tour will include OLED TVs, InstaView™ Door-in-Door® refrigerators, LG TWINWash™ washing machines, DUALCOOL Air Conditioners among other home appliances.