Azuri technologies has introduced a new 32-inch solar satellite TV system that will see consumers in remote parts of Kenya part with Ksh.129 daily to become owners of the system. The firm joins the likes of M-Kopa, Orb Energy and Germany-based Mobisol targeting Kenyans off-grid with alternative solar powered solutions. The company is looking to tap into millions of Kenyan households without power connection and are longing to have a television set. Households without power connections have long depended on rechargeable batteries and solar panels as a source of power, batteries have to be taken to power stations mostly in town centers to be recharged; the process usually takes in excess of twelve hours and not always reliable due to blackouts and very expensive in the long run.
Even though there has been a tremendous progress in the number of households connected to the national electricity grid, a huge chunk of rural homes are yet to access the service due to cost barriers, a challenge Azuri seeks to tackle with flexible financing. According to Azuri, the new 32-inch TV Solar Home System will come with four high brightness LED lights, mobile phone charging and a rechargeable torch and radio. Those who will plug into the opportunity will have access to more than 60 satellite TV channels and in excess of 20 radio channels. Payments will be made using Mobile Money services that are already accessible by anyone in the country
Since the product is almost solely targeting rural areas, TV sets have been designed to withstand rural environments with features such as Azuri ToughScreen technology that resists accidental damage during normal home use. UK based Azuri technologies intents to unveil a similar product in other sub-Saharan African countries but for now in Kenya. According to Azuri’s CEO Simon Bransfield-Garth, there are three main hindrances preventing rural off-grid consumers from watching TV; and that is access to power, services coverage and high upfront costs of installation. In this cases, the firm addresses them by providing affordable TV anytime, anywhere. He also added the company quest was to provide modern products and services regardless of where consumers live. Azuri has partnered with Zuku Satellite TV and Startimes to offer the product.