Home Business Why You Need a Subscription to Watch Free-to-Air Channels...

Why You Need a Subscription to Watch Free-to-Air Channels on Pay TV Set Top Boxes in Kenya

While its business as usual for corporations offering pay TV channels in Kenya, most Kenyan’s are grappling with the fact they’ll need to pay for at least one of the bouquets to watch channels that have ever been free and are still available on the traditional analog platform. If you’re reading this article, you’ve probably witnessed someone you know come to this harsh reality too late after purchasing a pay TV set top box with the promise of experiencing a crystal clear signal, if you love watching television shows, it’s the most logical thing you’d do to get those shows with absolute clarity. Having said that, just for clarity purposes, please note that I am referring to ‘pay TV boxes’, best examples being GOtv and StarTimes. The opposite of these boxes include the likes of Microville set top boxes which do not require any subscription to get free-to-air channels.

Let me point out why someone would prefer pay TV to just free-to-air boxes in the first place, those who are conscious about their expenditures may quickly conclude otherwise but wait until you’ve got all the facts right. To start with, set top boxes for pay TV providers in Kenya are relatively cheaper than free-to-air; it’s a tactic providers use with the promise of recouping their costs through monthly subscriptions. StarTimes decoders cost around Ksh2000 while those of Gotv retail at less than Ksh4000, on the other hand, Microville decoders are currently costing about Ksh6000 in local supermarkets. I am not an economist but anyone can get the picture here; the initial cost of free-to-air set top boxes is relatively pricier but cheaper in the long run, pay TV decoders are cheap initially but monthly subscription makes them more expensive in the long run.

Secondly, pay TV providers are big companies with a business mind at their fingertips, they’ve got a customer care department that’s ready to attend to you in case you’re not able to watch those TV shows you adore. Personally, I like the idea of holding someone responsible for my viewing experience because – let’s just say I am into television. It’ll make no sense to hold free-to-air providers accountable in the same scenario – their services are free, so you’ll be forced to accommodate glitches here and there, imagine if you’re a sports fan and right in the middle of the game a glitch occurs.

The obvious reason to subscribe to a pay TV provider is premium channels, just like they’re in business and would do everything to make you happy, premium channels often give premium content that you’d not get anywhere else. Imagine these pay TV providers only restricts subscription to premium channels while free-to-air can be watched without any payment being made; delays in subscriptions will become rampant, joy riders will access customer care services without adding value to the company and lastly, free-to-air decoders will have no place on the counters.

2 COMMENTS

  1. Hae..recently I had purchase this decoder but some channels are not showing is like they being paid in able to watch especially sports channels… Kindly need help

LEAVE A COMMENT

Please enter your comment!
Please enter your name here

Scheduling smart home actions is now possible with Google Assistant’s latest update

A feature that was revealed by Google back at CES 2020 is finally now coming to users in the latest update to...

Huduma cards expected to replace traditional Identity cards as main form of identification in Kenya

Long awaited Huduma Namba that elicited all forms of controversies when launched may be on the way to Kenyans after all. This...

Safaricom uninterested to continue naturing e-commerce site – Masoko, opting for partnerships

Kenya’s e-commerce segment holds the most potential in the retail market, as more Kenyans are now opting for online shopping instead of...

How to videoconference in Google Meet using neat virtual custom backgrounds

The novel corona virus has surely brought a new world order in the ways that we conduct ourselves including how we work....

MacOS Big Sur apparently rendering older macs unusable with black screens

Users within the Apple ecosystem are used to lengthy software support on their devices ranging from iPhones, Apple TV’s, Apple Watches and...

Samsung unveils M5 and M7 smart monitor with both PC and smart TV features

While the current pandemic has altered our once normal way of life, we’re just starting to notice its effect on technology with...

Kenya set to unveil a virtual library for citizens to access timely information from the KNLS

Kenya’s government is prepping to launch a virtual library for citizens to access relevant information that it currently held by the Kenya...

How to divert or forward incoming calls to another number or voicemail on Safaricom network

Whether you just don’t want to receive any phone calls or prefer to have them transferred to another device, Safaricom has a...