GOtv is the newest Digital pay TV service from Multichoice and KBC (Kenya Broadcasting Corporation) coming as a result of ongoing analog to digital migration among African countries; the company has already introduced its services in Uganda Zambia and now Kenya. GOtv utilizes Digital Terrestrial Transmission (DTT) technology to offer a wider variety of channels ranging from paid whole family entertainment, Kids, documentaries, series, sports, movies and free to air channels with great picture and sound quality compared to traditional analogue transmission. Each analogue frequency previously held by a single channel will now have a wider capacity on digital platform accommodating about 20 standard channels. Since most countries resolved to switch from analogue to digital broadcasting by 2015, digital terrestrial transmission technology is gaining a wider adoption bringing flourished features and functionality to TV lovers.
Until the introduction of GOtv in Africa, Multichoice has been offering its Dstv pay TV services via satellite transmission; consumers are required to acquire a Dstv decoder and satellite dish to watch their favorite TV shows; in this case, it’s not possible to view free to air channels once your subscription
has been exhausted. On the other hand, digital terrestrial transmission technology such as the one used by GOtv only requires a decoder equipped with a smart card and an antennae to receive both paid and free to air channels; in most cases, users continue to enjoy free to air channels even after the expiry of their subscription. Unlike most countries which have successfully switched to a digital platform, Kenya is still struggling with no clear signs whether it shall meet its own set 2012 deadline; Kenya Broadcasting Corporation
(KBC) via Signet was mandated to distribute digital signals but things went sour after its controversial partnership with Smart TV previously owned by a Swedish firm known as Next Generation Broadcasting, Smart TV is currently owned by Transmex Kenya ltd.
The departure of Next Generation Broadcasting from the Kenyan market was blamed on un-conducive business
environment and several frustrations from local media owners through court cases. Things went further apart after the Communications Commission of Kenya awarded
a second digital signal transmission license to Pan African Network, a Chinese owned firm; however, in an effort to bring major stake holders onboard, the Communications Commission of Kenya decided to give a third similar license to Media Owners Association (MOA) through a non tendered process provided they fulfilled all requirements set out in the tender paper such as payment of $450,000 (Ksh.41 million) license fee. GOtv is expected to add to the recently unveiled Dstv’s Drifta Dongle service in diversifying platforms utilized by Multichoice in its quest to explore every angle of consumers. Unlike GOtv which operates on DTT, the Drifta Dongle utilizes Digital Video Broadcasting Handheld (DVBH) technology to receive DVB-H Signals which are later converted to WiFi allowing devices such as personal computers, laptops and smart phones to receive Dstv
GOtv is expected to go head on with Smart TV which is currently enjoying a significant share of subscribers on Digital Terrestrial Transmission platform in Kenya, Multichoice however has an upper hand on the overall market share of pay TV subscribers in Kenya and GOtv
comes as a plus. Zuku
pay TV is also gaining momentum on its fibre optic platform after an extensive aggressive campaign immediately following its launch. Sources also indicate Multichoice has already secured partnership in Europe for the supply of GOtv DVB-T2 set top boxes.
GOtv Kenya Pricing Offer;
Decoder Special Price: Kshs.6,255, Monthly Subscription: Kshs.585