Safaricom subscribers are set to enjoy a free YouTube bundle to stream Eliud Kipchoge’s INEOS 1:59 challenge, who is seeking to become the first athlete to ever run a full marathon in less than two hours. This comes after the partnership between Kenya’s largest telco and the athlete that will see Eliud Kipchoge become M-PESA’s brand ambassador. Consequently, the athlete is expected to promote Safaricom’s M-PESA brand as a solution that has empowered Kenyans on how they can easily send and receive money from their mobile phones.
M-PESA is Safaricom’s mobile based money transfer service that has so far gained commendable usage over the years to handle both money transferred locally as well as internationally. The service has gained diverse usage over time to become one of Kenya’s house hold names when it comes to money transfer services. For this reason, Safaricom’s main competition; Airtel and Telkom have not gained mush ground as most subscribers in the country prefer M-PESA as it guarantees accessibility anywhere within the country thanks to its adoption.
It’s therefore not a surprise to see such a big company trying so much to be associated with one of Kenya’s greatest athletes in history. Down the lane, Eliud Kipchoge is facing an uphill tasking of breaking a record which he himself set during his last encounter. And for this reason, Safaricom subscribers will be able to activate free YouTube bundles on their phones to stream the race live on their mobile devices.
How to activate free YouTube bundle on Safaricom to stream Eliud Kipchoge’s 1:59 challenge
- First, you’ll need to be a Safaricom subscriber with an active SIM card.
- An internet enabled smartphone with YouTube app installed
- If the above conditions are met, then a subscriber can dial *159# upon which a subscriber will receive a free YouTube bundle
- Then Stream the race.
- The YouTube bundle will remain active from 8AM to 4PM
- Free YouTube bundles can be subscribed on the event day – Sunday
During the unveiling of the free YouTube bundle to stream the event, Safaricom’s CEO Michael Joseph said the company was honored to renew its commitment with Eliud Kipchoge and to support him as he races against time. He also added that the telco giant will be empowering anyone in the country to stream the event wherever they are by capitalizing on Safaricom’s strong network and wide coverage. He also acknowledged that, Kipchoge was a reflection of Kenya’s resilience and determination as he has taken on challenge after challenge.
How to send support text message in support of Eliud Kipchoge
- Compose your support message in a new message window
- Then send the message to 159
- These support messages will be displayed live on broadcast TV feeds during the race.