Safaricom has just unveiled what it says is a revolutionary service to the youth subscribers that will empower them on how to cost-effectively utilize their services. Blaze which is designed for youths aged between 18 and 26 years will offer them access to Safaricom’s specialized platform that includes custom made tariffs and other product offerings.
BLAZE – which has been touted to cost Ksh.700 million to conceptualize, develop and launch – will act as a brand of Safaricom and is a first-of-its-kind that was created with a specific target group in mind. “We realise that our youth segment has unique needs that called for specialized product offering. BLAZE will introduce a number of innovative concepts into the mobile sector including the opportunity to choose your own bundle,” said Safaricom’s CEO Mr. Bob Collymore.
Amongst other services, Safaricom’s BLAZE will enable youths choose their plan and control how much they spend on voice, data and SMS for every airtime credit they purchase. For example; if a customer purchases airtime credit worth Kshs100, he can then choose how much of that value will be allocated for data, voice or SMS depending on their preferences.
“This is a unique innovation that we are proud to be introducing to the market. It allows our customers to always be in control and to manage their spend according to their needs,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
BLAZE will also include access to a suite of products and initiatives that will be exclusive to the youth segment such as branded 3G and 4G devices, youth empowerment summits and apps that aim to enhance their experience on the network.
Safaricom is banking on the youth segment to deliver 25 per cent of its future growth, in terms of both customer numbers and revenue, by offering more relevant products and services to this segment.
How to Join Safaricom BLAZE;
- Youths can utilize BLAZE by dialing *155#
- Note: for those aged above 26years, they’ll receive a message “Dear Customer, Blaze is only open to Safaricom customers who are between the ages of 10-26years. Dial *100# to view other Safaricom services”
- Otherwise, if you meet age requirements, you’ll receive a message “Hey future Blazer, We are happy to see you here! Confirm that you want to join, with options 1 – yes and 2 – No”