Showmax’s Strategic Move: Emma Gichonge Appointed as East Africa General Manager


Showmax, Africa’s leading streaming platform, has taken a significant stride by appointing Emma Gichonge as its first-ever General Manager for East Africa. With a track record of success in tech and product management, Gichonge’s appointment underscores Showmax’s commitment to innovation and expansion in the region. This strategic move comes amidst a dynamic landscape where streaming platforms vie for dominance, propelled by a strong partnership between the MultiChoice Group and Comcast NBC Universal.

Quick Summary:

A Paradigm Shift in Leadership:

Showmax’s decision to appoint Emma Gichonge as the General Manager for East Africa signals a paradigm shift in the region’s streaming landscape. With a strong background in tech and product management, Gichonge is poised to lead Showmax’s strategic initiatives and drive growth in East Africa.

Leveraging Experience and Expertise:

Gichonge’s appointment reflects Showmax’s commitment to leveraging experience and expertise to stay ahead in a competitive market. Her proven track record in building high-performance teams and driving commercial initiatives positions her as a valuable asset in Showmax’s quest to maintain its leadership position in Africa’s streaming industry.

Strategic Partnerships for Success:

The new changes at Showmax are underpinned by a robust partnership between the MultiChoice Group and Comcast NBC Universal. This collaborative effort underscores a shared vision to elevate Showmax to the forefront of the streaming landscape in Africa. By capitalizing on synergies and collective strengths, Showmax is well-positioned to deliver unparalleled value to its customers.

Innovation and Expansion:

Gichonge’s appointment aligns with Showmax’s ambitious plans for innovation and expansion. With a focus on enhancing customer experience and market penetration, Showmax aims to solidify its presence in East Africa. Gichonge’s passion for innovation and her intimate understanding of the East African market make her a driving force behind Showmax’s growth trajectory in the region.

Future Outlook:

As Showmax embarks on this new chapter under Gichonge’s leadership, the streaming platform is poised to redefine the East African streaming landscape. Through strategic initiatives, innovative solutions, and a relentless focus on customer satisfaction, Showmax is primed to reinforce its position as the leading streaming platform in Africa.


Showmax’s appointment of Emma Gichonge as the General Manager for East Africa marks a significant milestone in the region’s streaming industry. With her extensive experience, strategic vision, and passion for innovation, Gichonge is poised to steer Showmax towards new heights of success in East Africa. As Showmax continues to innovate and expand its footprint, Gichonge’s leadership will undoubtedly play a pivotal role in shaping the future of streaming in the region.


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