Uber’s 2023 Year in Review: Unveiling Kenyans’ Mobility and Delivery Trends

As we embark on 2024, Uber takes a retrospective look at the preceding year, delving into the preferences and choices of consumers in Kenya. This comprehensive analysis, encapsulated in Uber’s 2023 Year in Review, examines a spectrum of factors ranging from popular locations to coveted cuisines, unraveling the trends that shaped the Kenyan mobility and delivery landscape.

Cuisine Preferences

  • Popular Cuisines: Uber Eats’ data revealed that American and African cuisines dominated Kenyan preferences in 2023.
  • Top Side Dishes: Vegetable spring rolls, ugali, and steamed rice emerged as the most requested side dishes.
  • Top Ordered Meals: KFC’s Streetwise 2 and 3 claimed the top spots, followed by the Full Java House Breakfast.
  • Dessert Favorites: Kenyans indulged in Waffles (D’s Oreo Waffles), Gulab Jamun, and Crêpes (Sweet Crêpes).

Ordering Patterns

  • Peak Ordering Days: Friday and Sunday were the most popular days for Uber Eats orders.
  • Prime Delivery Times: 7 pm, 6 pm, and 1 pm were the most common times for delivery orders.

Top 5 Restaurants

Pasta

  • Wagon Wheel Hotel (Eldoret)
  • Bustan Restaurant (Mombasa)
  • 360 Degrees Pizza (Nairobi)
  • Mambo Italia (Nairobi)
  • Artcaffe Coffee & Bakery (Nairobi)

Vegetarian Options

  • Veg Curries (Eldoret)
  • Rozina Grill Restaurant (Mombasa)
  • Shehnai (Mombasa)
  • Wok on Wheels (Nairobi)
  • Fit Kitchen (Nairobi)

Beyond Food

  • Convenience Items: Uber Eats expanded into new categories, with Menengai Cream 1kg, Velvex White Serviettes, and Velvex Kitchen Towels ranking as the most popular in 2023.
  • Flower Orders: Red Roses, White Roses mixed with gypsophila, and Garden Bouquet were the most popular flower orders.

Kui Mbugua, General Manager, Uber Eats Kenya, expressed satisfaction with Uber’s role in providing access to daily necessities, stating, “Whether it’s to order a meal for friends and loved ones or access grocery, pharmacy, or retail items, we are pleased to leverage our tech and logistics expertise to become Kenyans’ choice to access the day-to-day items they need.”

Travel with Uber

  • Longest Trip: The longest trip in Kenya covered a vast distance of 549 km for a 4w vehicle and 520 km for a 2w vehicle.
  • Highest Earnings: A driver earned KES 15,600, marking the highest amount earned from a trip.

Overseas Travel

  • Airport Trips: August witnessed a significant 71.3% increase in airport trips, showcasing a growing penchant for overseas travel among Kenyan riders.

Business Trips

  • Demand Increase: Uber for Business experienced a 10.96% year-on-year increase in demand for business trips.
  • Peak Time: 9 am emerged as the most popular time for business trips.

Timing and Ratings

  • Popular Trip Request Time: 5 pm was the most popular time of day for trip requests.
  • Top Destinations: Travel/Transit, Restaurant and Bar, Shopping and Errands, Tourism/Entertainment, and Education were the top five destination categories.

Driver Ratings

  • Top-Rated Cities: Nairobi, Mombasa, and Nakuru were home to Uber’s top-rated drivers, with average ratings of 4.94, 4.9, and 4.8, respectively.
  • Rating Criteria: Drivers received top ratings for “excellent service,” “great chat,” “clean and tidy vehicle,” “great route choice,” and “made my day.”

Imran Manji, Head of East Africa, Uber, emphasized Uber’s integral role in consumers’ daily lives, stating, “Not only is Uber a mobility brand, but it is one that forms the ecosystem for consumers’ daily lives. Regardless of the product that one opts for to go to work, school, or meet with family and friends, consumers can be assured of our commitment to safety across all product categories.”

Final Thoughts

Uber’s 2023 Year in Review encapsulates the dynamic landscape of Kenyan preferences in both mobility and delivery. From culinary delights to travel trends, the review provides insights into the evolving choices of Kenyan consumers, reaffirming Uber’s commitment to catering to diverse needs and ensuring safety across all services.

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