Jamii Telecommunications Surges to Second Place in Kenya’s Fixed Internet Market

In Kenya’s fixed internet market, the tides are shifting, and the recent data from the Communications Authority of Kenya (CA) unveils some intriguing developments. The once stalwart player, Zuku, has seen a 4.8 percent erosion in its market share, settling at 20.7 percent by the close of September this year, down from 25.5 percent in the corresponding period last year.

Notably, Zuku’s sluggish growth of 2.9 percent in subscriber numbers over the past 12 months has relinquished its second-place position to the surging Jamii Telecommunications Limited (JTL). While Zuku added a modest 7,285 users, JTL, with an impressive surge of 82,029 subscribers, now commands a 24.1 percent market share, up from 22.1 percent in the previous year.

The real disruptors, however, emerge from unexpected quarters – Poa Internet and Mawingu Networks Limited. These smaller players have made significant strides, with Poa Internet adding a remarkable 48,701 subscribers, while Mawingu Networks Limited contributed an additional 8,035 users. These numbers dwarf Zuku’s incremental growth, signaling a shift in consumer preferences toward more agile and nimble service providers.

Safaricom, the market leader, saw a marginal improvement, inching up from a 35.6 percent market share in September 2022 to 36.5 percent in September this year. The telecom giant strategically expanded its customer base by 104,041 subscribers, solidifying its dominant position.

In the larger landscape, the trio of Safaricom, JTL, and Zuku continues to control a substantial 81.3 percent stake in the fixed data market. Poa Internet, although distant, has carved out a niche, now commanding a 12.5 percent market share, up from 10.8 percent in September 2022.

Mawingu Networks and Vilcom Network Limited also saw modest gains, capturing 1.8 percent and 0.9 percent of the market share, respectively. On the flip side, Liquid Telecommunications Kenya and Telkom Kenya Limited experienced setbacks, with their shares dropping to 0.9 percent and 0.3 percent, respectively.

The ever-evolving competition between Zuku and Safaricom has been a hallmark of the industry. Zuku, once a fierce rival, has been caught in pricing wars with Safaricom, leading to lowered costs of fixed internet and attractive discounts for new connections. Safaricom, with its resilient marketing strategies, initially seized the top spot in 2019, lost it briefly, but regained dominance in 2021, leveraging aggressive marketing and pricing strategies, especially in the wake of the Covid-19 pandemic.

As the dust settles in the fixed internet arena, the rise of JTL and the unexpected prowess of smaller players signal a market in flux. Consumer choices are steering away from traditional giants, emphasizing the need for adaptability and innovation in an ever-changing digital landscape. The battle for dominance in Kenya’s fixed internet market continues, promising more twists and turns in the chapters to come.

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