In a recent gathering at a Nakuru hotel, stakeholders from various realms of content creation in Kenya congregated to explore the promising future of the creative economy. The focal point of their discussion was the government’s strategic move towards instituting a legal framework, a palpable catalyst poised to propel the growth of the creative industry.
Justice Thuranira, representing the Kenya Law Reform Commission, adeptly guided participants through the intricacies of the Draft Creative Economic Policy and the Creative Industries Bill. This comprehensive legal duo stands as a testament to the government’s commitment to addressing the multifaceted challenges faced by creative artists in the country.
The envisioned policy sets its sights on fostering global visibility for emerging artists, opening up avenues that were once elusive. The government’s proactive stance, as elucidated by Justice Thuranira, encompasses crucial aspects such as digital infrastructure, funding mechanisms, and research facilitation. These, he emphasized, are pivotal elements in nurturing a sector rapidly evolving into a robust source of income for countless creatives.
In a poignant plea, Patrick Samba urged the government to establish a standardized rate card for performing artists at national events, a move seen as a stepping stone towards promoting and empowering emerging talents. Similarly, Peter Wachira, a seasoned theatre artist, underscored the need for legislation mandating private media to broadcast local content, thereby bolstering the local creative scene.
One resonating proposal emerged from the discussion—a National Artists Council that would serve as a unifying force, allowing industry players to collectively address their shared concerns. This initiative, if materialized, could potentially bring about a paradigm shift in the dynamics of the creative landscape.
The Draft Creative Economic Policy and the Creative Industries Bill, products of meticulous planning, are poised to fortify the implementation of the Bottom-Up Transformative Economic Agenda (BETA) and related initiatives. The cornerstone of this legislative endeavor is the establishment of a Creative Industries Development Fund, a financial bastion envisioned to empower creatives through infrastructure support, research funding, and the creation of vibrant creative hubs.
An innovative inclusion in the Bill is the proposition of a creative voucher system, designed to provide artists with access to training, equipment, and marketing support. Additionally, the government’s commitment to subsidizing rental studios equipped with tailor-made resources, including internet connectivity and content distribution networks, aims to elevate the quality of creative output.
To further empower creatives, the Bill focuses on exploiting digital, local, and international markets. It also aims to raise awareness about intellectual property laws, proposing comprehensive awareness programs to guide artists through the intricacies of patenting their creations.
Recognizing the challenges faced by artists, the Bill addresses issues ranging from stringent collateral requirements for financing to the lack of technical and entrepreneurial skills. Moreover, it confronts deficiencies in physical and digital infrastructure, ensuring that artists have the platforms needed to showcase and distribute their creative works.