Bolt, the eminent on-demand mobility giant in Africa, has introduced a groundbreaking feature—rider verification. This revelation, disclosed during a safety workshop, showcases Bolt’s commitment to continually fortifying safety protocols on its platform.
The rider verification feature entails a simple yet pivotal step: users are prompted to capture a selfie before initiating a trip request. However, the selfie isn’t a mere formality; it must authentically portray a physically present individual with a clearly visible face. Notably, the ordering process hinges on the validity of this initial selfie.
Unlike intrusive verification procedures that may feel time-consuming, Bolt’s validation process is swift, taking only a few seconds to a couple of minutes. Moreover, users are only required to undergo this process during their maiden order, minimizing any potential inconvenience.
This latest safety initiative joins an array of existing features dedicated to ensuring driver well-being. Among these are round-the-clock safety support, a rider management system to address inappropriate customer behavior, phone masking to shield drivers’ phone numbers during communication, and trip monitoring alerts. The latter promptly notifies Bolt’s safety team if a driver’s vehicle stays stationary for an extended period, thus contributing to overall safety.
Linda Ndungu, the Country Manager at Bolt, expressed enthusiasm about the introduction of rider verification. Currently undergoing a trial phase, this feature exemplifies Bolt’s unwavering dedication to establishing industry-leading safety standards. Ndungu emphasized that rider verification is not just a feature but part of an ongoing investment in new products, features, and a specially trained, in-house safety team. This collective effort aims to continually enhance the safety ecosystem of the Bolt app.
Bolt’s commitment to rider verification is not merely a technological upgrade; it’s a stride towards fostering a secure and trustworthy environment for both drivers and passengers. As the trial progresses, it will be intriguing to witness the impact of this innovation on the dynamics of safety within the ride-hailing landscape, especially in the Kenyan context.