Kenyans have reason to celebrate as they now have access to affordable locally assembled smartphones, thanks to the recent inauguration of the cutting-edge East Africa Device Assembly Kenya Limited in Athi River. This state-of-the-art device assembly factory is a result of a collaborative effort between local Mobile Network Operators and international device manufacturers.
The smartphones produced in this facility will be conveniently available across the country at Faiba shops, dealer stores, Safaricom shops, and the online Masoko platform. With a price tag starting at just Sh7,499, these devices are set to make the benefits of technology more accessible to a wider range of Kenyan consumers.
The initial mobile phone lineup includes the 4G-enabled Neon 5” “Smarta” and the impressive 6 ½” “Ultra.” Moreover, the company plans to expand its product range in the coming months, with the promise of introducing a locally assembled tablet, catering to various needs and preferences.
One of the primary motivations behind the establishment of this assembly plant is the Kenyan government’s commitment to promoting local smartphone assembly capacity. With the capacity to manufacture up to 3 million mobile phone units annually, this factory embodies the government’s vision for enhanced digital inclusion within the country.
Joshua Chepkwony, the Chairman of EADAK, stated, “This assembly plant will support the government’s agenda to enhance digital inclusion in the country. We have been able to achieve affordability through a collaborative approach that comprises industry partnership and favorable government policies.” This approach emphasizes the importance of partnerships and favorable policies in making quality technology accessible to the masses.
In addition to the positive impact on technology accessibility, the factory is expected to contribute to job creation. It is projected that between 300 and 500 direct jobs will be generated, further boosting the local economy. Moreover, it is set to play a pivotal role in nurturing local talent and fostering skill development, which bodes well for the long-term growth and sustainability of Kenya’s tech industry.
Peter Ndegwa, CEO of Safaricom, underscored the significance of this venture, saying, “The launch of EADAK reaffirms our belief in the power of connectivity to transform lives and drive economic progress. This partnership underscores our relentless pursuit to expand 4G access and empower Kenyans through affordable, high-quality smartphones, create employment opportunities, and grow our economy.” This project aligns with Safaricom’s commitment to improving connectivity and economic empowerment in Kenya.