In an era where photo and video content play a central role in communication, the expectations of smartphone users have surged when it comes to the capabilities of their device’s camera. Smartphone brands like OPPO have been at the forefront of innovation, pushing boundaries to create powerful camera systems that empower everyone to become a master photographer. From advancements in lens technology to sophisticated image processing algorithms, OPPO has been relentless in its pursuit of delivering clear, high-quality, and true-to-life images.
However, OPPO’s commitment to excellence doesn’t stop at hardware and software development. The brand has embarked on a journey of in-depth research into professional photography, collaborating closely with renowned experts worldwide in areas such as portrait photography, lighting design, and post-production effects. Through these collaborations and extensive studies of masterpieces, OPPO has uncovered insights that have led to the creation of its own timeless photography aesthetic—one that revolves around capturing the intricate interplay between light and shadow with the same finesse as a professional camera.
This aesthetic takes on a new form with the latest OPPO Reno10 series, setting a new standard for professional portrait photography on smartphones.
A Shift Towards Timeless Photography
While many smartphone brands have introduced image ‘optimization’ or ‘beautification’ effects that enhance subject brightness and background contrast, OPPO took a different approach. Instead of aggressive computational techniques, OPPO aimed to answer a fundamental question: How can computational photography capture the beauty of the real world? This desire to capture the genuine beauty of the world has remained a constant throughout the evolution of photography. Traditional photography, despite requiring complex equipment and substantial training, continues to attract those who seek to capture real-life beauty. These individuals invest significant time and effort in understanding photography and aesthetics.
OPPO believes that this knowledge and experience from traditional photography is precisely what computational photography needs. The goal is to combine this understanding with smart computational techniques to create an imaging system capable of reproducing the ultra-realistic interplay between light and shadow, space, and true-to-life colors.
With a dedicated team of over 1,000 imaging specialists and an annual investment exceeding $156 million, OPPO spares no effort in delivering images with clear details, natural colors, and ultra-realistic light and shadow effects.
The Portrait Expert Project: Making Professional Photography Accessible
As part of its ongoing commitment to creating a professional and inclusive portrait shooting experience, OPPO is introducing the Portrait Expert Project. This initiative begins with the Reno10 series and involves a global Portrait Expert Group comprising professional portrait photographers. These experts, with their mastery of light and diverse cultural perspectives, will continuously refine the portrait technologies embedded in the Reno series.
OPPO Kenya has also launched the #100FacesofKenya campaign as part of the Portrait Expert Project, celebrating the beauty of the country and encouraging creators to share their inspiring stories through exceptional portraits. This campaign, running from September 14th to September 30th, 2023, invites participants to:
- Capture a stunning and creative portrait of a person or animal in a nature-based background.
- Share the portrait on their page with the hashtags #100FacesOfKenya and #OPPOReno10series5G, and tag @oppo_kenya.
- Stand a chance to win exciting prizes from OPPO Kenya.
OPPO’s commitment to creating professional-grade photography experiences on smartphones continues to narrow the gap between smartphone cameras and high-end DSLRs. The OPPO Reno10 series represents a culmination of this effort, offering end-to-end improvements that put professional masterpieces in the hands of everyone. As OPPO Kenya’s PR Manager, Fredrique Achieng, puts it, “Through never-ending exploration of what makes a good image, and constant benchmarking of its technology against professional camera standards, OPPO continues to evolve its camera offerings to create the most professional experience on a smartphone.”