NALA Expands Reach to Empower Africans in European Union with Fair and Transparent Financial Services

NALA, the Tanzanian financial technology company enabling payments to Africa, has announced its expansion into the European Union (EU). By adding 19 new Eurozone nations to its list of send markets, NALA is now able to financially empower Africans living in the EU, which is home to more than a quarter of African migrants.

Despite the numerous options for sending money to Africa from abroad, the continent remains the most expensive place to send money, with the World Bank estimating average transfer fees at 9%. Additionally, many existing options have hidden fees that make it difficult for users to understand the true cost of sending money.

NALA is working to change this paradigm by offering fair and transparent services that give Africans control over their finances. The company has plans to launch NALA For Business and has recently integrated with Apple and Google Pay.

Last year, NALA established its headquarters in Nairobi, Kenya, where a third of the company’s staff is based. The Nairobi office, led by NALA’s Chief Operating Officer Nicolai Eddy, will be responsible for operational components such as partnership and customer support.

As NALA continues to grow and expand its reach, it is striving to meaningfully innovate in the African payments space and empower Africans across the globe.


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