LG partners with Safaricom to offer discounted home electronics and appliances, Customers to buy Using Bonga Points

LG Electronics has announced a partnership with Safaricom, a leading telecommunications company in Kenya, to offer customers discounted prices on home electronics and appliances. The move is aimed at helping customers upgrade their homes to smart homes using smart appliances and to provide value to LG customers.

Through this partnership, Safaricom subscribers will be able to access discounted LG products, including TVs, washing machines, refrigerators, dishwashers, microwave ovens, and audio equipment, at LG-branded shops across the country by using Bonga points. Bonga points is a loyalty rewards program offered by Safaricom to its prepaid and postpaid subscribers, which allows them to earn points for various activities and redeem them for rewards.

Customers can access the discounts by dialing *126# or using the Safaricom app, where they can redeem the deal they want and receive a voucher code. The voucher code can then be presented to the merchant at the time of payment, along with the customer’s Bonga points, to receive the discount. Customers have the option to use full Bonga points or a combination of cash and Bonga points for the redemption.

In addition to Safaricom, LG Electronics has also made it possible for customers to access discounted prices on its products through Aspira, a product financing firm. Aspira offers a credit facility with interest-free repayment for up to 12 months, allowing customers to receive approval and access to their chosen products within 48 hours of transaction.

“We are very proud to be partnering with leading telcos in the country,” said LG Electronics East Africa Managing Director Sa Nyoung Kim. “Joining hands with Safaricom will bring value to our customers and is in line with our continuous efforts to develop new innovations and provide products that help them live better. This partnership further serves as a keystone for future strategic partnerships with LG to create value and impact opportunities.”


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