YEGO Global has made its mark in the transportation industry with the launch of YEGO Mobility Kenya, a customized taxi-hailing service that aims to revolutionize urban mobility in Kenya. This launch follows two years of in-depth on-ground feasibility studies and is designed to address the pain points of both drivers and passengers. It joins the likes of Little and Uber in the taxi hailing business in Kenya
One of the key differentiators of YEGO Mobility Kenya is its commitment to the well-being and success of its drivers. The company has the lowest commissions in the industry at a mere 12%, and offers personal accident insurance at no cost to its drivers. Qualifying drivers are also eligible for medical insurance. In addition, YEGO is setting up a savings and credit cooperative for its drivers, and has committed to paying 10% of its dividend to the cooperative to secure the future of its drivers.
But YEGO Mobility Kenya doesn’t just focus on its drivers. The company also aims to provide a convenient and seamless experience for passengers. Fares will be kept in line with fuel prices and traffic conditions, and the company’s “Pair Ride” feature allows passengers to instantly start their ride by simply scanning a QR code. This feature transfers the passenger’s destination and preferred payment option to enable navigation and fare calculation, and the in-app wallet allows passengers to simply walk away at the end of the ride without having to pull out cash or even enter a PIN.
YEGO Mobility Kenya is not the first foray into the transportation industry for YEGO Global. The company has been operating in Rwanda since 2016, where it became the first licensee to provide a smart mobility solution using Intelligent Connected Fare Meters. In Rwanda, YEGO has a 100% market share of the taxicab and boda boda market in Kigali and plans to expand to cover the entire country.
YEGO’s operation in Rwanda has been recognized globally for driving inclusion, innovation, and the upliftment of women and youth by reputable organizations such as Fast Company, Africacom, and AppsAfrica Innovation Awards. The company’s innovative “frugal” approach allows it to design solutions for emerging markets, where driving a taxicab or boda is a full-time job and not a gig. This low-friction approach ensures that YEGO is fair to both drivers and passengers, and is sustainable for decades to come.
In Kenya, YEGO Mobility is not only focused on providing a top-notch transportation service, but also on bridging the digital divide. The company aims to help taxi drivers adopt and understand technology, inculcate the habit of saving, build credit scores, and access finance to upgrade their vehicles and be covered by insurance.
With its commitment to drivers, convenient and seamless passenger experience, and focus on driving inclusion and innovation, YEGO Mobility Kenya is poised to make a big impact in the transportation industry in Kenya.