Kenyans hoping to get pay TV subscriptions from Multichoice will now be able to do so at half the initial cost. From the initial Ksh. 11,000 required to get a set of High-Definition DStv decoder, satellite dish, cable and installation charges, new customers will now get the same service at Ksh. 5,500. Existing customers may also take this advantage to upgrade their existing decoders to those that support HD signals.
Speaking on the Campaign, Mr. Chiruyi – said the company had invested hugely in providing quality content for its customers adding that the price cuts were an opportunity for new subscribers to join the bandwagon. Subscribers can get the full kit, HD decoder plus installation for only Ksh. 5,500 and choose a monthly bouquet of their choice, he added.
Regarding the bouquets, subscribers can choose from a DStv Access at Ksh. 6,550 – including a DStv decoder set and a one month subscription or a DStv Family bouquet for Ksh. 7,650. Pricing for other bouquets is shown as below.
|DStv Bouquets||Bouquet Cost per Month (Ksh)||Bundled Pricing (Ksh)|
During its 20th anniversary celebrations, MultiChoice indicated its DStv and GOtv brands provided a combined 9,300 hours broadcast for local content that contributed to the visibility of Kenyan and East African culture on-air through investing in prominent local shows and local channels.
“We will continue to promote the growth of the entertainment industry as more Kenyans gain access to the content on DStv which in turn will help build local content producers,” added Mr. Chiruyi.
MultiChoice Kenya accounts for over 40% of the money paid to production houses and the firm has been hailed for paying 50-100 percent more per episode for commissioned shows and films.
As much as most Kenyans will appreciate DStv’s latest strategy, their pricing is still way above from what ordinary Kenyans can afford. In comparison, ZUKU and StarTimes seem to have attractive packages and affordable decoders.